4-Week Virtual Brand Positioning Workshop
Workshop Registration
Time: 11 AM to 12 PM PDT
Where: Virtual via Zoom
Price: $200 $149 for a limited time!
Is your brand positioned for growth? If not, now's the time to do it.
Improve your brand’s positioning in just 4 weeks, during a Virtual Brand Positioning Workshop led by Ignyte Founder & CEO, Brian Lischer.
Brand positioning is all about identifying your target audiences, understanding their needs, and clearly articulating how your business meets those needs in unique and memorable ways.
The simple truth is, if you haven’t defined your brand’s positioning, you’re leaving it up to customers to define it for you.
In this workshop, we’ll work to define four key elements of your brand’s positioning: Audience Personas, Brand Archetype, Brand Benefits, and Brand Differentiation.
We’ll meet weekly on Zoom an hour of interactive exercises and lively discussions. You’ll walk away with a deep understanding of brand positioning, including why it’s so important to the success of your business. You’ll also leave with polished versions of the 4 most central components of your brand’s positioning platform.
Space is limited. Enroll today to ensure your spot!
Workshop Topics:
- Week 1: Audience Personas: Better understand the needs of your brand’s top 3 target audiences. Develop rich audience personas that outline the challenges and goals of each audience.
- Week 2: Brand Archetypes: Identify the archetype that best embodies your brand, so you can build a brand experience that resonates with audiences on the deepest level.
- Week 3: Brand Benefits: Determine the key benefits your brand offers to those it serves, as well as a messaging framework for effectively communicating those benefits to your target audiences.
- Week 4: Brand Differentiation: Identify the three most important ways your brand is different than the competition and how to communicate those differentiators succinctly and impactfully.
Workshop Takeaways:
- You’ll walk away with a deep understanding of brand positioning.
- You’ll walk away with a better understanding who your brand serves and how to target customer needs.
- You’ll workshop your brand’s positioning with a brand strategy expert in a series of interactive exercises.
- You’ll develop clearer and stronger brand positioning messaging, including polished versions of the 4 most central components of your brand’s positioning platform.
Workshop Details:
- Instructor: Brian Lischer
- Class size is limited
- Workshop starts May 4, 2023
- Workshop is fully virtual and will meet weekly via Zoom on Thursdays (5/4, 5/11, 5/18, 5/25) from 11:00 AM – 12:00 PM PDT
- Come prepared for interactive exercises and lively discussions about your brand and your business.
Space is limited. Enroll today to ensure your spot!
